Take Time to unwind
The campaign “Take Time to Unwind” aims to help Lady Dinah’s Cat Cafe come out of lockdown strong and bring back the customers. As the pandemic made everyone stay at home and get used to being online, we wanted Lady Dinah’s to increase their social media presence and increase the number of people coming to the store. We know that the café and the cats make people feel more relaxed and relieve people of their worries, which is why we are targeting university students, a market group, who are extremely stressed but are also one of the leaders in social media usage. We feel at the end of the campaign students will feel that the café will be a safe and stress-free environment for them, following the café on social media and visiting the store.
Creator
Syed Haque - I am an attentive and upbeat student who is interested in areas such as advertising, creativity and technology. I have previous experience working with marketing teams, in a business called Heraaizon, where I helped with the website development and spent time learning to promote on social media. The University of Westminster, PR and Advertising course has helped me gain a deeper understanding of the complexities of advertising and has honed my skills within this field. I am very interested in working and gaining new experiences in PR and Advertising, please feel free to contact me.
Contact
Email: SyedJahidhaque@gmail.com
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