#everywomantrains

This campaign aims to tackle gym anxiety in women. The problem was that many women feel anxious while being at the gym. #everywomantrains is a campaign to make every woman feel comfortable. To celebrate international woman’s day PureGym will offer promotions such as joining with a friend and female-only times which will encourage women to attend, as primary surveys and research shows, there are many reasons why women don’t attend the gym and we aim to reduce those. The idea is to have encouraging OOH advertising as well as a social media presence which will bring awareness to this topic to make women feel like they’re in this together and can overcome gym nerves.

Creator

Karolina Drozd is a third-year student passionate about creativity in advertising, and highly enjoys creating designs and campaigns that matter. She is interested in social issues and creating campaigns which aim to make a change. She is currently a Social Media & Events Intern for a non-profit organisation and wants to continue within that sector.

Contact Email: Karolinaad@hotmail.co.uk Linkedin: https://www.linkedin.com/in/karolinadrozd/