Move Safer, Move Uber.
The campaign for Move Safer, Move Uber aims to promote uber as the safest option for women, travelling home late at night in London. Safety for women has always been at the forefront of recent media and news. With awareness being raised and the reporting of attacks against women becoming more evident, prioritising and making the public aware of Uber’s built-in safety features has become paramount.
Creator
Shannon is a motivated and driven individual with a strong fondness for self-education and raising awareness surrounding social issues. Throughout her studies, Shannon has found an increasing interest surrounding the representation of individuality and identity within different media, and the ways they can be utilised to change the perception or marketing methods of a brand. With a strong passion for crisis management and brand reputation; quick thinking and dynamic problem solving are at the forefront of any project Shannon is involved with. She has been the course representative twice and never shies away from roles that may be challenging.
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