Batteryfy
The campaign Batteryfy by Apple aims to improve poor battery life which is one of the main sources of frustration with smartphones. The use of smart devices continuously increases, especially since the outbreak of the pandemic and this increases the importance and challenge of having long battery life. The solution is creating a mobile app which allows transfer between users, across different Apple devices. The transfer would be instant and entirely digital. This is an opportunity for creating an innovative source of comparative advantage and differentiation in the market. The slogan “Always charged” is used as a foundation for the creation of an emotional advertising campaign aiming to evoke strong responses and associations.
Creator
Alexandra Marinova is an international student who is interested in social media marketing, business and communications. As a person who has worked for a PR agency in Bulgaria, she is experienced with the running of events, handling media and public relations inquiries, as well as working with different types of media. Throughout her time at the university, she gained responsibility, flexibility and creativity, which are mandatory skills in order to be an excellent marketing manager. She will pursue a degree in MA in Strategic Fashion Marketing at the University of Arts London, where she wants to start her career in the fashion business industry.
Contact
Email: alexmarinova777@gmail.com
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