Reborn your Nike

"Reborn your Nike" is a large-scale offline promotion involving pop-up stores in China's top tier cities (Shanghai, Beijing, Hangzhou, Shenzhen, and others) where customers may bring their old shoes to be remodelled or redeem coupons for their favourite new shoes. The campaign aims to repair Nike's reputation in China following the Xinjiang cotton scandal, as well as to build consumer trust.

Creator

Keer Zhu is a search engine expert who will modify her marketing and public relations campaigns to follow the causes of changes in brand market value. The Xinjiang cotton issue had a tremendous influence on China, which boycotted a number of companies. She is passionate about crisis communications and has gained a deeper grasp of how to deal with brands in the Chinese market that have been hampered by public opinion, as well as how to strengthen the link of trust between customers and brands through this study.

Contact

Email: kirsizhu@outlook.com