#StitchingLondon

#StitchingLondon is a series of events initiated by Chinese clothing brand HeavenGaia to promote the traditional Chinese art of embroidery and raise awareness of embroidery, through the prestigious London Fashion Week. With 2022 marking the 50th anniversary of diplomatic relations between China and the UK, HeavenGaia hopes to use embroidery as a link between the two countries and to promote cultural exchange between them.HeavenGaia wanted to use embroidery as a trigger to weave, stitch by stitch, a ribbon linking the world's fashion capital with China's millennium-old civilisation.

Creator

Shiwen Li, from China, is a person with many new ideas, who never set limits for herself and is always willing to try anything. The three years she spent studying at the University of Westminster have given her a huge interest in the subject of PR with her future inclination being to work in PR and advertising agencies, especially in building online communication platforms and improving brand reputation, as she did in this #StitchingLondon campaign.

Contact

Email: sivan1121777@gmail.com