Embrace the world
The campaign ‘Embrace the World’ is designed for Airbnb - an online platform for travel lodgings and vacation rentals. The campaign aims to drive senior travellers to book their accommodation through Airbnb and improve their trust in the brand. The challenge is consumers aged 45 to 64, saying that they would never consider using Airbnb or would only use Airbnb if they had no other option. The campaign encourages the senior travellers to be adventurous and willing to emerge to all the travelling experiences, explore local cultures and meet new people during their stay with Airbnb.
Creator
Ha Anh Nguyen - My interest in Public Relations and Advertising has developed through spending time watching a lot of TV commercials when I was little. Throughout my 3 years at the University of Westminster, I have been introduced to the world of Public Relations and Advertising. I got the chance to know about the insight of the industry, as well as have a taste of the real work from the practical modules of the course, such as Online Advertising, Media Insight and Final Project. Alongside my passion for photography, the theoretical and practical skills from the course have provided me with a springboard to a career in PR & Advertising. I am eager to apply the knowledge that I have gained and work for an advertising agency.
Contact
Email: hannahnguyeenx24@gmail.com
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