#New future of the New Oriental

#New future of the New Oriental is a new project planned by New Oriental Education Organization 2022. In response to the Chinese government's restrictions on the education industry and the contraction of its business, New Oriental has used this project to showcase its strength as the top education institution in China. The campaign uses different online promotions and offline activities to shake up traditional perceptions of New Oriental and to bring back the awareness that New Oriental is the best educational institution and the best choice.

Creator

Yajun Duan is an international student from China, currently studying Public Relations and Advertising at the University of Westminster. During her three years as an undergraduate, Yajun always had a passion for advertising production and public relations maintenance. With her love for the field, she is keen to participate in advertising-related internships and has chosen to continue her studies in this field for a master’s degree.

Contact

Email: cleodyj@qq.com