#The future of luxury starts here
The campaign is to expand Mercedes-Benz’s electric car market share in China. The big idea is to increase the attention and market share in China by changing the perception of Mercedes-Benz electric cars. The campaign will be run on Weibo and WeChat. This campaign also has a social influencer on Weibo to drive traffic and is affordable and low cost. #The future of luxury starts here aims to maintain the loyalty of the brand's existing customers and also allow potential consumers, interested in the brand, to increase their interest in purchasing a Mercedes-Benz electric car.
Creator
Fengyue Lin is an undergraduate student in his final year and preparing for his Master's study. He will be pursuing a career in international marketing and trading in the future, and he is looking forward to working with the public in the future. He had two internships in 2020 and 2021. The first is a social media intern, responsible for increasing traffic portals for social media. The second was an overseas marketing intern, responsible for public relations and advertising, as well as promotion before and after product launch.
Contact
Email: christianlfy@foxmail.com
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