Every Day, Black Faces Matter
There is no such thing as a perfect brand and there is always room for improvement. There are a lot of cosmetic brands out there, and it was difficult to choose a specific one. However, I decided to focus my campaign on L'Oréal UK & Ireland due to it being one that I was most familiar with. In collaboration with British Vogue, it is suggested that L'Oréal make a pledge to creatively enhance and improve the representation of people of colour in their products and campaigns. This campaign also aims to promote L'Oréal facial cosmetics for people of colour in order to incorporate the principles of its three-level program. ‘Every Day, Black Faces Matter’ emphasises the idea that black people are an important part of our society.
Creator
Hi my name is Omolabake, also known as Labake. I have always lived in London. It has been a fabulous experience studying PR and Advertising at the University of Westminster. My final project integrated campaign offered me a chance to explore different skills. Some included market research, creating Instagram posts and producing press releases. I even produced my extended essay around the same subject matter (Inequalities within the beauty industry: An exploration into how racial inequalities may be evident in the L’Oréal beauty industry).
Contact
Email: labake@hotmail.co.uk
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