Make a good next generation

“Make a good next generation” is an integrated PR and advertising campaign to tackle the child labour issue in Ivory Coast in Africa, aiming to attract UK mother’s attention and evoke them to donate to help child education. The campaign was ultimately a crisis management approach for the chosen client Nestle, under its Child labor criticism. As Nestle was proved by the US supreme court in 2021 that it was not involved in such issue, the campaign was designed to help Nestle build media relations, rebound sales loss, and consumer trust, regarding its Child labour criticism.

Creator

Danrong (Miko) Xiang is a media student with a mixed cultural background in the UK and China. She is interested in her expertise in media and its impact on exposing social issues, and she is willing to take on different challenges. She had various work experiences in the area of marketing and communications, at Weber Shandwick, Ernst & Young, etc.

Contact

Email: mikoxiangwork@gmail.com

Linkedin: linkedin.com/in/drxiang