#LoveYourBarbie
The #LoveYourBarbie campaign aims to reframe the conversation around the Barbie brand through a campaign on self-love and diversity.
The Barbie brand has faced a long history of controversy in the media despite expanding their range of dolls to a more diverse one, a challenge still remains as they are not the best selling dolls despite responding to consumer desires.
Young girls typically see a doll as an extension of themselves and use it for creativity and imagination and studies show that having a doll that a child can identify with is crucial and it helps with self-esteem and confidence.
This campaign gives character and a story to Barbie’s diverse dolls through the narration of young girls, who are seeing themselves through the doll. It also gives an opportunity to raise awareness on self-love and body confidence issues, women and young girls face.
Creator
Jasmine is a dynamic and proactive PR and Advertising student that can work independently and effectively with an aptitude for marketing and copywriting. Experienced in project management and event planning. Specialised in media and communications, and building advertising campaigns through student organisations.
Currently working as a Media Assistant on a project for a non-profit international organisation: Laureus.
Contact
Email: jasmineayicha@gmail.com
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