The art of giving
"The art of giving" is a campaign for the diamond retailer brand Debeers. Aiming to improve conditions for diamond mining in Africa and to address the problem of child labour resulting from unsafe working conditions. The campaign encourages people by creating a generous narrative about the gift of giving, focusing on lab-created diamonds to be opted for instead of blood diamonds that have been mined in unethical ways.
Creator
Jennifer Maurreen is a 3rd Year student who is interested in technology and marketing. Her work has been complimented for its out of the box thinking, evidenced by her final project and previous campaigns. Throughout her time studying Advertising and PR degree, she has worked along with university staff members to support as a student helper for students, looking for work or who want to start their own businesses. She also supported the “Big Idea” and Hackathon events, organised by the university, by marketing the event to students on campus. After graduation, Jennifer plans on starting her own business, utilising her marketing skills attained from the degree.
Contact
Email: info@adocreatives.com
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